XeelTech launches revolutionary technology at CES in Las Vegas

Ready to take off: XeelTech kicks off the year 2020 with the launch of a new revolutionary haptic feedback technology at CES 2020, one of the world’s most important and largest electronics trade fairs.

Be it controls for infotainment systems, gaming joysticks, computer mice, or universal operations for the household: these are just a few examples of applications that the new “HAPTICORE” rotary encoder with fully programmable haptic feedback will address in the future.  The new technology enables the user to vary the number of ticks when turning the encoder as well as the rotation resistance in real-time. Even a hard end stop is possible, for example when scrolling through a document to the end of the page. Complex human-machine interactions can be displayed intuitively and simply. Even blind operation is possible.

HAPTICORE: Product innovation for the global market

HAPTICORE is very intentionally launched for the first time at one of the world’s most popular consumer electronics trade shows, the CES. “The CES is the optimal stage for our intention. At present, there is no direct competitor to our technology. The demand for our product is correspondingly high in a wide range of industries. Moreover, every company wants to stand out from the market with product innovations. With our technology, they have the opportunity to do so,” report the two XeelTech CEOs Josef Brandmayr and Stefan Battlogg.

HAPTICORE: Product innovation for the global market

Today, XeelTech is getting ready for series production. “In recent months we have had intensive contact with potential new customers from a wide range of industries. We currently plan our first launch with a customer in an innovative industry in 2021. The aim is to use this revolutionary haptic feeling in all areas of life – from cars and industrial machinery to the gaming sector – across the board and regardless of industry,” say Brandmayr and Battlogg.

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HAPTICORE in kitchen applications

HAPTICORE is much more than just a rotary encoder. It can offer a whole new level of guided cooking, make the user experience of connected smart home devices even more seamless, and thanks to smart haptic modes, can make cooking safer for the entire family.


This year, we wanted to start with the release of a completely new technology demonstrator, the HAPTICORE Arcade, which takes classic video gaming to a whole new level.

Viva Technology 2021: XeelTech at Europe’s biggest tech & startup event

HAPTICORE at VIVA Technology 2021: XeelTech presents revolutionary haptic technology at Europe's largest tech & start-up event.

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Experience more features, more innovation, and more of our revolutionary haptic feedback technology than ever before.


XeelTech with technology innovation at Europe's largest trade show for consumer electronics.

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Countdown to Viva Technology 2021

VivaTech is the world’s rendezvous for startups and leaders to celebrate innovation on the European continent and XeelTech is part of it.